SOME GUIDELINES TO FOLLOW WHEN PLANNING:

• Determine the audience and show that might be interested in your story.

• Contact a station three to six weeks before your activity for talk or feature show formats and one to two weeks in advance for news shows.

• Let the station know why your event is newsworthy.

• Select an enthusiastic representative with a pleasant voice. The speaker should be well informed on the subject to be discussed and not camera shy.

• Provide the interviewer with written background on your group and its activities, as well as a biographical sketch of any person to be interviewed.

TIPS FOR DEALING WITH BROADCAST MEDIA

You can be seen and heard by everyone. Newspapers quote; broadcast outlets record. Everything you say will be heard as you said it. All of your mannerisms will be picked up by everyone who views the program. Let these thoughts dictate your dress, behavior and words:

• Speak clearly and concisely. Pronounce every word fully and speak every statement as fact. Don't add more words than necessary. Shorter, more concise statements generally end up as sound bites.

• Look at the reporter. If the reporter is present, do not look at the camera.

• Minimize Distractions. Turn off all electronic devices and focus on the interview.

• Remain calm. Being nervous is normal, but should not dictate your behavior. Don't drink water while answering a question. Wear cool and comfortable professional clothing. Don't chew gum.

• Choose your clothing carefully. Wear soft medium colors or pastels. Avoid sharply contrasting patterns and colors. Keep your jewelry simple and uncluttered. Women should avoid heavy makeup.