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Marketing Communications Planning

Media Relations
Understanding the Media
Creating a Media Database
Media Database Worksheet
Media Database Management Tips
What is News?

Four Ways to Present News

Other Ways to Gain Media Exposure

Preparing for an Interview

Broadcast Media Relations

Other Marketing Tools

Be Your Own Ambassador

 

  Media Relations : Media Database Worksheet

Media Database Worksheet

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  Here is a checklist of items to include when developing your database:
   
  ____ publication
  ____ contact name
  ____ address, city, state, ZIP+4
  ____ phone number
  ____ fax number
  ____ e-mail address
  ____ frequency of publication - if available
  _____ deadlines
   
  Key contacts:
  ______________________________________________
  ______________________________________________
  ______________________________________________
  ______________________________________________
  ______________________________________________
   

 

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