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| an
announcement of an event, performance, or other newsworthy item
written as a news story |
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| shorter
and more concise than a news release, with bulleted facts to concisely
present important information to the reporter. This appears more
urgent than a typical news release. However, it is imperative not to
cry wolf by using this format too often. |
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| a
persuasive letter that presents information to encourage a reporter to
write an article on a particular topic. |
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| a presentation to a gathering of reporters for new announcements
considered to be very important and urgent. |
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